Yesterday, at a press conference at IBC in Amsterdam, Sony formally announced the specifications and pricing of its new PDW-EX1 camcorder.

First previewed six months ago at NAB in Las Vegas, as the XDCAM EX, it has since become one of the most hotly anticipated and talked about video cameras of all time…and here’s why…in a nutshell, it’s a true HD (1920 x 1080) 3 chip camera, that records native 24p (23.98) direct to memory cards, has a real lens with full manual control and is badged Cine Alta (as used on Sony’s ultra high end digital cinema products), yet it is roughly the size and form factor of a Sony Z1…and is affordable! Continue reading »